Friday 19 June 2015

Why SEO is important for website



SEO, abbreviation of Search Engine Optimization, is a fantastic way of marketing for website. According to studies, SEO has more impact than traditional way of advertising on TV, radio and print ads It boost up the website page rank on search engine and drive traffic on the website across the globe. The traffic on the website makes it effective and converts user traffic into real customer.

The biggest advantage of SEO is that it increases your brand visibility. When people search for any particular services and product which is relevant to your business then your website should appear in the search result. That is exactly what SEO does; it makes your website visible to internet users. Web design company in Atlanta provides extensive services for SEO which will be beneficial for your business. 



It also increases the business credibility; when consumers search for any specific thing on internet they tend to visit first five links visible on the first page. They believe that if Google is showing this website on the first page then it must be the best website. No one bothers to go on 2nd or 3rd page for the result. If your website happens to be on the first page then it will certainly increase your business credibility. Most of the web development company in Atlanta design dynamic website for your business but only proper online marketing can get consumers for your website.


 If your SEO services in Atlanta optimize your website properly, it will indeed get visibility and credibility but along with that it gets tremendous amount of traffic on the website. Google analytics can track important information about the visitors such their browser, keywords, location, technology, etc. these information is very important for you to find your target audience. Based on this information you can send them relevant newsletters and offer through mail.

Apart from these search engines optimization is very important for ecommerce business as well, it promotes the brand awareness. While creating Ecommerce Web Design in Atlanta, you can inquire with the developer or SEO team on how to conduct effective search engine optimization practices. Once your content and product are in place then based on Google analytics customer’s information, you can focus on the target audience and mail them about your product and services.




Saturday 6 June 2015

Importance Of Well-Designed Website



Imagine, a user is looking for a piece of information and finds your website through search engine. If the website seems confusing for the users, they will immediately look for another website and that is a lost opportunity for you. Therefore creating a well-designed website with excellent usability is very important. If users find information they are looking for then they will visit your website again or perhaps become a loyal user. A website should be easy to understand as well as easy to navigate, if the response of the website is excellent then it can generate potential lead for your business.

The first rule of creating website is to include aesthetic value to it, it has to look attractive. Attractive and unique design grab visitors on the webpage, the more aesthetically appealing it is the more customer will visit your page. Heavy traffic will create tremendous amount of business opportunity for you. Aesthetically pleasing website can be created by using space, typography, fonts, images, graphics, colors, etc. Few web development companies in Atlanta can create amazing website, you can seek their service for your business requirements.
                                     

Your site should be maintained just like your house, everything needs be in logical place. It should be user friendly and the visitor should be able to navigate through the site easily. The content should be placed logically; it should be unique and informative. Everything on the website should have its own purpose. Always keep in mind that your website has just 12 seconds to leave an impression on the visitor, if you can't deliver what they want, they will jump to the other website. Web designing company in Atlanta can help you design aesthetically pleasing website, which create the visual spark and attract visitors.

To create visual spark you can also include few interesting videos, it could be anything, funny, entertaining, informative, animated, advertisement, etc. just make sure the video deliver message properly. Some website overuses the videos which makes is mundane and affect the speed of the website as well. Ensure that your site have enough videos to appeal the user but not affecting it.